Basic SEO Tips & Tricks

Potential Penalty during Search Engine Optimization

·         The Google “Sandbox Effect”

·         The Expired Domain Penalty

·         Duplicate Contain Penalty

·         The Google Supplemental Index

Tips & Tricks for Success in SEO

SEO Resources & Tools

·         Web Analytics

1.      Google Analytics

2.      Click Tracks (http://www.clicktracks.com/)

3.      CoreMetrics (http://www.coremetrics.com/)

4.      HitTail (http://www.hittail.com)

·         Market Research

·         Yahoo Site Explorer

·         Alexa Ranking (http://www.alexa.com)

·         Google Trends (http://www.google.com/trends)

·         Researching Keywords

1.      Wordtracker (http://www.wordtracker.com)

2.      Keyword Discovery (http://www.keyworddiscovery.com)

3.      The Yahoo Search Marketing Keyword Tool (http://inventory.overture.com/)

·         Plugins Browser

1.      Search Status (Firefox) (http://www.quirk.biz/searchstatus/)

2.      SEO for Firefox (http://www.seobook.com/archives/001741.shtml)

3.      Web Developer Extension (http://www.chrispederick.com/work/webdeveloper/)

4.      RefControl (Firefox) (http://www.stardrifter.org/refcontrol)

5.      View HTTP Headers (IE)

·         Community Forum

1.      Digital Point Forum

2.      Cre8asiteforums

3.      Webmaster World Forums

4.      Search Engine Watch Forums

5.      Search Engine Roundable Forums

·         Search Engine Blogs & Resources

1.      SearchEngine Watch

2.      SEO Book

3.      Matt Cutt’s Blog

4.      Thread Watch

5.      SEO Black Hat

6.      Google Blog

7.      Google Blogoscoped

8.      Yahoo Search Blog

9.      Carsten Cumbrowski

10.  John Battelle

11.  Copyblogger