Introduction to Search Engine Optimization

Optimization aims to increase the quantity of the visitors to any web page or site from the unpaid organic search from the world wide web (WWW). Major Factors affects the search engine ranking but the knowledge and the understanding is the major factors for any web page in order to get better organic visitors.  Normally the ranking algorithms is based on the types and structure of the search engine like Google, Bing etc. but generally they never disclosed their inside working or the core mechanism. Nevertheless, we and you a search engine marketing personnel must aware of the basic ranking factors for any website on the web. Before starting a core topic you must understand the two major success factors for your better results. 

Be Aware of Negative Factors

1. Positive Factors for SEO: Various factors and algorithm helping a normal site to gain a better search engine ranking. Basically, these algorithms provides the means to improve the search engine ranking. 
2. Negative Factors for SEO: Likewise, you must consider the various negative factors that may degrade your web page ranking and hurt the link interconnection building. 

Others important terms:

• Google Page-rank: Google Page rank is the private Google algorithm that calculate a specific web page importance as compare to the others page from the same website or the difference others from the others website indexed in the Google. In other word, Page-rank reflects a link as the importance ones from the different others links. 

 How to view page rank:

Install the google toolbar (http://toolbar.google.com) and start the toolbar features. But normally the page rank are out-dated and the result may be from the cached value from the browsers. 

Other than Google Page Rank there are various link-related ranking algorithm such as The Hilltop Algorithm, Expert-Rank of ask.com, Trust-Rank, HITS  

• Link Equity: Link the major factors in the internet otherwise the internet related document seems to be an un-managed collection of the unrelated documents. Search engine ranking equity use the qualitative and quantitative ratio of the link from the website. Link provides a value means of value to a web page. Hence its a major factors during the search engine inspection to the website link during the normal search query. 

To be conti.....