Invisible On-Page Factors for SEO

Invisible factors are those factors in search engine optimization which are invisible throughout the website to the visitors or the normal users. But it contains some commercial importance to the online marketing personnel through search engine optimization. Search engine algorithm read such type of invisible text in order to generate the website rank including the others on page factors.

Normally the important Invisible On-Page Factors are:

1.      Meta Description: The importance of Meta Description is more critical in calculating the rank because search engine include it in the SERPs. It is not so important in the search engine though it may improve CTR. In other word Meta tag generally provides an idea about the website to the different search engine in the internet. These are considering as important because search engine like Google might use them as snippets for the page you upload in the internet. Snippets and Open Directory Project uses the Meta Description from your website in their list.

Examples:

Figure: Meta Description Examples

2.      Meta  Keywords: Keywords are the targeted words from the website content which the visitors try to search in the internet. It is completely invisible to the normal users. It is easy to manipulate keywords as well as their misspelling in the Meta Keywords Tags but in the commercial operational environment it is not so important.

Examples:

Figure: Meta Keywords Examples

                                   

3.      Alt & Title Attributes: Normally these tags are not so important in ranking factors but they are invisible and useful in hyperlink images. It is widely used by the developers and search engine expert in order to get the benefits of the accessibility and usability in general. Placing keywords in the alt section of the image category directly help is the ranking process during the search query of images in the internet. Normally the title tag displays the title of the targeted portion of the website.

Examples:

Figure: Alt & Title Tag Examples

4.      Consideration of Structure: In search engine algorithms the block-level elements play the major role in degrading the page rank if not handle with care.

Examples:

Never follow these structures

Figure: Consideration Structure Not to Follow

                  

Apart from these invisible factors there we can find many more invisible on page factors in the search engine optimization. They are listed below:

·         Time-Based Factors

·         Site & Page Age

·         Link Age

·         Domain Length (Registration)

        

For More Details Download the study guide by Anit Thapaliya