Search Engine and People Interaction

Making an online marketing plan with SEO, directly suggest making a quick research on the intended audience in their intended environment. Make a consideration of the different approach taken by the audience in order to fulfil their needs. Based on your business or your client business environment try focusing on their actual requirement and compare it to your business functions and sort out some point that need some level of consideration. From which your business keywords or your targeted keywords can be generated.

Search Engine & People Interaction

            Furthermore, people interact with search engine to solve their query for education, health, science and technology, entertainment; business, sports, news, jobs opportunity etc. The basic ways of using the search engine are mentioned below:

1.      Generate the need for the answers

2.      Convert the need into the executable search query.

3.      Place the query into the search engine like Google, Bing etc.

4.      View the result for the proper match

5.      Navigate or click the proper expected result

6.      Review the link in order to get answer

7.      If solution not available in that link or solution not found condition, return back to the previous search result home page

8.      Navigate the next proper result or

9.      Perform the new search with the updated keywords and the query and repeat the above mentioned point again and again

            Hence, Search engine optimization directly contributes your business promotion online because the possibility is high on the targeted keywords from your website which the customer may navigate through search engine. SEO make your site friendly with the search engine directory. And in case of the targeted keywords searched by the customer the search engine promote your website to the customer browser in the proper rank with other competitors’ website link. Hence be focused on the Search Engine Optimization.

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What SEO Offer For Your Business

1.      Sell more product for your business:

            In the todays technological business environment markets are directly converting into the online markets through e-commerce and online sales opportunity. Nowadays, sales are made through online and researched online and learned online.

Your Business Partner

            Approximately, $300 billion was spent over the internet online selling and buying of product online in the year of 2012 (Source: BBC/Business). Most of these selling and buying are possible through the search engine optimization.

2.      Make your business view by more audience through SEO:

            If your business needs promotion in the field of the online marketing or you want affiliated marketing or you want your business history reviewed by the people on the internet then apply search engine optimization to your business website.

3.      Maintain your business with SEO:

            Business environment in 21 century is quite critical these moment on the internet. Search engine optimization can help your business to get extra sales, promotion and customer interaction & feedback in order to add value on your business survival.

4.      Make money with SEO:

            Learn SEO as a new set of skills to your profession in order to increase the gateway for you and your deserving staff revenue source in the markets of competition and get yourself promotion.

5.      Run your own business through SEO:

            During the establishment of your own business model search engine optimization help to get the required list of the potential customer environment as well as the virtual segment of the potential competitors to your business. Hence, SEO provides the productive information in the early phase of the new business and also in the later it directly helps to get benefits to reach the national & international customer directly in a short period of time. 

6.      Increase more offline product selling through SEO.

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A Beginner's Guide To Blogger

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Direct Link: https://docs.google.com/file/d/0B5fLSNid4pspWkdhVGRxa3VsM1k/edit

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Invisible On-Page Factors for SEO

Invisible factors are those factors in search engine optimization which are invisible throughout the website to the visitors or the normal users. But it contains some commercial importance to the online marketing personnel through search engine optimization. Search engine algorithm read such type of invisible text in order to generate the website rank including the others on page factors.

Normally the important Invisible On-Page Factors are:

1.      Meta Description: The importance of Meta Description is more critical in calculating the rank because search engine include it in the SERPs. It is not so important in the search engine though it may improve CTR. In other word Meta tag generally provides an idea about the website to the different search engine in the internet. These are considering as important because search engine like Google might use them as snippets for the page you upload in the internet. Snippets and Open Directory Project uses the Meta Description from your website in their list.

Examples:

Figure: Meta Description Examples

2.      Meta  Keywords: Keywords are the targeted words from the website content which the visitors try to search in the internet. It is completely invisible to the normal users. It is easy to manipulate keywords as well as their misspelling in the Meta Keywords Tags but in the commercial operational environment it is not so important.

Examples:

Figure: Meta Keywords Examples

                                   

3.      Alt & Title Attributes: Normally these tags are not so important in ranking factors but they are invisible and useful in hyperlink images. It is widely used by the developers and search engine expert in order to get the benefits of the accessibility and usability in general. Placing keywords in the alt section of the image category directly help is the ranking process during the search query of images in the internet. Normally the title tag displays the title of the targeted portion of the website.

Examples:

Figure: Alt & Title Tag Examples

4.      Consideration of Structure: In search engine algorithms the block-level elements play the major role in degrading the page rank if not handle with care.

Examples:

Never follow these structures

Figure: Consideration Structure Not to Follow

                  

Apart from these invisible factors there we can find many more invisible on page factors in the search engine optimization. They are listed below:

·         Time-Based Factors

·         Site & Page Age

·         Link Age

·         Domain Length (Registration)

        

For More Details Download the study guide by Anit Thapaliya

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On Page Ranking Factors in SEO

Ranking Factors in SEO

On-Page Factors

From the view point of search engine marketing and promotion prospective, on page factors for search engine is directly responsible for the increment and decrements of the actual page ranking in the world wide web. normally these on page factors are the general area of guidelines that a online marketing personnel must follow during the search engine campaign. These types of criteria is briefly described by the dictation in the website content itself. These are important in the marketing purpose in the online world of internet. 

There are two types of on page factors in search engine optimization:

Visible On-Page Factors in SEO

1. Visible On-page Factors: The major visible on page factors are listed below:

• Page Title: The major aspect in the better search engine ranking. The site title tag is a set of html string text i.e. <title> </title> formally used in the <head> section of the website. The title describe the overview of the site as well as the display the text in the browser. In other word it acts as the headlines of the website. (Note: While working in the dynamic site be aware of the title, because search engine may include your site for the penalty of the duplicate content. For dynamic site always implement unique and relevant title for each page)
• Page Heading: Off topic portion in the search engine ranking factors but they still important in the SEO. Normally, page heading are used to navigate the different page in the website. Usually these are <Hx> tags in HTML where x is the number between 1-6.        
• Page Copy: Keywords must be relevant that a user normally search for in the internet. Though, we are unaware of search engine algorithm, keywords filtration should be done while writing the content for the website. During the keywords insertion in the website content we must be aware of the excessive keywords for the content. Always use the plural form of the words, singular, past, present and so on and on for the better ranking possibilities in the future. Also try some genetic aspect of the search engine virtual factors, user the keywords in the proper mixture of upper case as well as lower case letters, multiple language etc. (Tips & Tricks: Use Beginning & End of the sentence to repeat the keywords. That is for examples, Search Engine: For the better online market promotion business house must try Search Engine Optimization)
• Outbound Links: During the search engine ranking calculation period, it is very fruitful if the content document contain some extra link. This will always helps to gain the visitors to the site from the third party environment. But trying the span link, "bad neighborhood" etc may hurts the ranking possibilities of the page.
• Keywords in URL | Domain Name: The major success factors in the SEO markets is measure in terms of the ranking outcomes in the website. Thus for the good result in comparatively short time period with organic visitors the site must contain the keywords in URL, domain name and also in the content  

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Ranking Factors In Search Engine

Although the algorithms used by the different search engine such as Google, Bing, and other live search etc are changing day by day in the dynamic corporate environment. Therefore, we can't satisfy our-self by the particular learning in the field of search engine optimization. 

Years ago internet marketing personnel create special optimize page for each particular search engine based on the customer requirement of the website. But these features no longer in use because it provides duplicate data in the world wide web. Ranking must be improve in every search engine using the same keywords for the same website. Hence, dynamic and organic nature of the search engine optimization concepts was introduce in the internet marketing fields.

Search Engine

For the better ranking in the search engine the website keywords play an important role because the specific keywords and its utilization in the effective manner helps to gain maximum number of traffic in the site with organic search in the search engine. The keyword density and the content length is the others important factors for the search engine successful ranking factors. Based on these factors the search engine algorithm calculate the ranking of the website per keywords. 

  

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Heading The Important Aspect of SEO

How to control and manage Heading Tag in Website

Waht is Heading Tag..?

Normally  Heading is a H1 HTML tag. H2, H3, H4 etc. are subheadings HTML tags. Together these clearly define page topics.

---

How to use Heading Tags

• Heading tags are included in the search engine algorithm 
• Heading tags help to improve the search engine in order to capture the targeted keywords topic from the different website

Good Examples

• Always use only one H1 Tags  in the website based on your targeted keywords
• Use H2, H3, H4, H5 etc Tags as per your site content structure i.e. the order of your content 
• Always use text in the Heading Tags never use image or anything else for better result

<!-- SEO 404 Heading Tags Examples -->  
   <!-- The headings belong anywhere within your HTML body -->  
   <body>  
     <h1>Use one H1 Tags per site based on your targeted keywords</h1>  
     Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum viverra, neque malesuada laoreet ultricies, lacus elit dictum nisl, in fringilla dolor magna id quam.  
     ...  
     <h2>Use not more than 10 H2 Tags</h2>  
     Proin tempor urna id nisl congue pharetra. Ut consequat massa venenatis neque aliquet in semper velit pharetra. Pellentesque in libero non quam ornare placerat vel a diam.  
     ...  
     <h2>SEO404 Heading Examples</h2>  
     Donec est quam, tristique nec suscipit nec, tempus eget odio. Integer laoreet gravida blandit. Maecenas quam augue, porttitor nec porta ut, fringilla id risus.   
     ...  
   </body>  
   <!-- Don't include these comments, the body tags or the dots (...) -->

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Introduction to Search Engine Optimization

Optimization aims to increase the quantity of the visitors to any web page or site from the unpaid organic search from the world wide web (WWW). Major Factors affects the search engine ranking but the knowledge and the understanding is the major factors for any web page in order to get better organic visitors.  Normally the ranking algorithms is based on the types and structure of the search engine like Google, Bing etc. but generally they never disclosed their inside working or the core mechanism. Nevertheless, we and you a search engine marketing personnel must aware of the basic ranking factors for any website on the web. Before starting a core topic you must understand the two major success factors for your better results. 

Be Aware of Negative Factors

1. Positive Factors for SEO: Various factors and algorithm helping a normal site to gain a better search engine ranking. Basically, these algorithms provides the means to improve the search engine ranking. 
2. Negative Factors for SEO: Likewise, you must consider the various negative factors that may degrade your web page ranking and hurt the link interconnection building. 

Others important terms:

• Google Page-rank: Google Page rank is the private Google algorithm that calculate a specific web page importance as compare to the others page from the same website or the difference others from the others website indexed in the Google. In other word, Page-rank reflects a link as the importance ones from the different others links. 

 How to view page rank:

Install the google toolbar (http://toolbar.google.com) and start the toolbar features. But normally the page rank are out-dated and the result may be from the cached value from the browsers. 

Other than Google Page Rank there are various link-related ranking algorithm such as The Hilltop Algorithm, Expert-Rank of ask.com, Trust-Rank, HITS  

• Link Equity: Link the major factors in the internet otherwise the internet related document seems to be an un-managed collection of the unrelated documents. Search engine ranking equity use the qualitative and quantitative ratio of the link from the website. Link provides a value means of value to a web page. Hence its a major factors during the search engine inspection to the website link during the normal search query. 

To be conti.....

   

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Tools

Google Search Engine
Google is the most common and the popular search engine in this current situation of the technological fluctuation.  Google itself prove to be a virtual component for the search engine. That's the reason why people prefer Google most during the internet inspection as compare to the others different search engine like bing, ask etc.

Menawhile, Google provide a consistent and reliable services that any sort of the business needed. Usually, not itself working as the search engine but also playing the different roles in the each and every different format of the human life with corporate to the internet.  

In my point of view, during the search engine optimization, Webmaster consider Google as the vital search engine because of the above mentioned business logic. Google provides different means, resources and tools for the webmasters in order to increased a page rank, website rank etc. Some of the tools are mentioned below:
 
Google Webmaster Tool

Google Analytic's

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Learn Search Engine Optimization

SEO a conceptual combination of the English alphabets referring a meaningful ability to make a website visible on the world wide web. SEO, Search Engine Optimization a commercial technical business procedure to add a general value to the website in increasing the page rank and probability of organic visit from a search engine like google, bing etc. 

Make Your Brand Smile

In the today's global markets, every person, business vendors and the customer section are searching or using internet to fulfill their needs. Hence, SEO in your business website help to capture a quantitative fraction of the customer from the internet depending on the nature of your business.

     

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