Ranking Factors in SEO
On-Page Factors
From the view point of search engine marketing and promotion prospective, on page factors for search engine is directly responsible for the increment and decrements of the actual page ranking in the world wide web. normally these on page factors are the general area of guidelines that a online marketing personnel must follow during the search engine campaign. These types of criteria is briefly described by the dictation in the website content itself. These are important in the marketing purpose in the online world of internet.
There are two types of on page factors in search engine optimization:
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| Visible On-Page Factors in SEO |
- Visible On-page Factors: The major visible on page factors are listed below:
- Page Title: The major aspect in the better search engine ranking. The site title tag is a set of html string text i.e. <title> </title> formally used in the <head> section of the website. The title describe the overview of the site as well as the display the text in the browser. In other word it acts as the headlines of the website. (Note: While working in the dynamic site be aware of the title, because search engine may include your site for the penalty of the duplicate content. For dynamic site always implement unique and relevant title for each page)
- Page Heading: Off topic portion in the search engine ranking factors but they still important in the SEO. Normally, page heading are used to navigate the different page in the website. Usually these are <Hx> tags in HTML where x is the number between 1-6.
- Page Copy: Keywords must be relevant that a user normally search for in the internet. Though, we are unaware of search engine algorithm, keywords filtration should be done while writing the content for the website. During the keywords insertion in the website content we must be aware of the excessive keywords for the content. Always use the plural form of the words, singular, past, present and so on and on for the better ranking possibilities in the future. Also try some genetic aspect of the search engine virtual factors, user the keywords in the proper mixture of upper case as well as lower case letters, multiple language etc. (Tips & Tricks: Use Beginning & End of the sentence to repeat the keywords. That is for examples, Search Engine: For the better online market promotion business house must try Search Engine Optimization)
- Outbound Links: During the search engine ranking calculation period, it is very fruitful if the content document contain some extra link. This will always helps to gain the visitors to the site from the third party environment. But trying the span link, "bad neighborhood" etc may hurts the ranking possibilities of the page.
- Keywords in URL | Domain Name: The major success factors in the SEO markets is measure in terms of the ranking outcomes in the website. Thus for the good result in comparatively short time period with organic visitors the site must contain the keywords in URL, domain name and also in the content
