Importance of URLs in Search Engine Optimization

For the better result in the search engine ranking factors many search engine experts suggest including the intended market target business keyword in the URL. This practise is widely used in the online markets of the SEO for getting and increasing the site ranking as well as site traffic. Placing the well matching and structure keywords in the relevant website URLs is the major criteria in the recent years in the fields of the online search engine marketing.  

 

Smartness of URLs  

Meanwhile, this practise is over dated due to the change in the search engine algorithms by the search engine like Google, Bing etc. Nowadays it the area of less concern provided by the search engine marketers and hence it is less important. But this does not mean that the use of the business target keywords in the URLs reflect no meanings. Here let’s summarise the importance of listing the keywords in the URLs:

1)      Less benefit’s in the search engine ranking factors from inside or outside itself.

2)      For the better SERP result, the URL play just 20% of the total role provide by the search engine ranking factors. Normally it functions as a call to action and increases perceive relevance.

3)      The URLs displayed in the status bar of the different browser again reflect the increased perceive relevance.

4)      Anchor text display the URL that is

<a href=http://www.theinkwalkar.com/seonepal.html/>http://www.theinkwlkar.com/seo-nepal/</a>

The keywords in the anchor text URLs are the reasons that the visitors is more likely to click over a dynamic keywords because of the different relevance keywords in the URLs. And the anchor text URLs are the important aspect in order to increase the ranking of the website through the massive traffic flow.

5)      Keywords included URLs are easy to remember than the other dynamic URLs.          Examples:

     http://www.theinkwalkar.com/seo-nepal.html (Keywords Based)

            http://www.theinkwalkar.com/product.php?category_id=1&product_id=2

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Search Engine Friendly URLs

Here in this blog post we discuss about the importance of the URL in the process of search engine optimization. Generating the SEO friendly URL is the complex task that the web developers think about. While developing the search engine friendly URL for the dynamic website containing specific keywords may both increase the ranking of the website as well as prompt a visitor to click the link provided in the page. Today’s dynamic website captures the markets of the World Wide Web environment.  

There are two types of URL in the provocative search engine friendly URLs, they are:

1.      Static URLs: Static URLs does not include a query string. A PHP script without parameters is still static. 

Examples:

http://www.theinkwalkar.com/seo-nepal.html

http://www.theinkwalkar.com/site-map.php

Static URLs even generated by a PHP script typically offer no more complexity for the search engine because web spider crawl through every page in the website and index them properly.

2.      Dynamic URLs: Normally dynamic URLS contains a query string, denoted by ?, a remarkable question mark along with a parameter for the PHP script. In case of the multiple parameters they implement the & and then appended in the earlier query string.

Examples:

http://www.theinkwalkar.com/product.php?category_id=1&product_id=2

Here,

product.php in the physical file present in the data server databases. Where a php script is used to transfer the data from the database to the physical source.

The practical solution for improving the SEO friendly URLs is to employ Apache’s mod_rewrite module to present URLs that are static or at least appear to be static but in fact they are mapped by the dynamic URLs. Hence , the above mentioned process is normally described as the URL_rewriting.

For improving the dynamic URLs through the function to create URLs to increase URL consistency and planning to reduce the number of parameters-rewritten or not- required for site navigation. 

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