For
the better result in the search engine ranking factors many search engine
experts suggest including the intended market target business keyword in the
URL. This practise is widely used in the online markets of the SEO for getting
and increasing the site ranking as well as site traffic. Placing the well
matching and structure keywords in the relevant website URLs is the major
criteria in the recent years in the fields of the online search engine
marketing.
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| Smartness of URLs |
Meanwhile,
this practise is over dated due to the change in the search engine algorithms
by the search engine like Google, Bing etc. Nowadays it the area of less
concern provided by the search engine marketers and hence it is less important.
But this does not mean that the use of the business target keywords in the URLs
reflect no meanings. Here let’s summarise the importance of listing the
keywords in the URLs:
1) Less
benefit’s in the search engine ranking factors from inside or outside itself.
2) For
the better SERP result, the URL play just 20% of the total role provide by the
search engine ranking factors. Normally it functions as a call to action and
increases perceive relevance.
3) The
URLs displayed in the status bar of the different browser again reflect the
increased perceive relevance.
4) Anchor
text display the URL that is
The keywords in the
anchor text URLs are the reasons that the visitors is more likely to click over
a dynamic keywords because of the different relevance keywords in the URLs. And
the anchor text URLs are the important aspect in order to increase the ranking
of the website through the massive traffic flow.
5) Keywords
included URLs are easy to remember than the other dynamic URLs. Examples:
http://www.theinkwalkar.com/product.php?category_id=1&product_id=2
