Search Engine Friendly URLs

Here in this blog post we discuss about the importance of the URL in the process of search engine optimization. Generating the SEO friendly URL is the complex task that the web developers think about. While developing the search engine friendly URL for the dynamic website containing specific keywords may both increase the ranking of the website as well as prompt a visitor to click the link provided in the page. Today’s dynamic website captures the markets of the World Wide Web environment.  

There are two types of URL in the provocative search engine friendly URLs, they are:

1.      Static URLs: Static URLs does not include a query string. A PHP script without parameters is still static. 

Examples:

http://www.theinkwalkar.com/seo-nepal.html

http://www.theinkwalkar.com/site-map.php

Static URLs even generated by a PHP script typically offer no more complexity for the search engine because web spider crawl through every page in the website and index them properly.

2.      Dynamic URLs: Normally dynamic URLS contains a query string, denoted by ?, a remarkable question mark along with a parameter for the PHP script. In case of the multiple parameters they implement the & and then appended in the earlier query string.

Examples:

http://www.theinkwalkar.com/product.php?category_id=1&product_id=2

Here,

product.php in the physical file present in the data server databases. Where a php script is used to transfer the data from the database to the physical source.

The practical solution for improving the SEO friendly URLs is to employ Apache’s mod_rewrite module to present URLs that are static or at least appear to be static but in fact they are mapped by the dynamic URLs. Hence , the above mentioned process is normally described as the URL_rewriting.

For improving the dynamic URLs through the function to create URLs to increase URL consistency and planning to reduce the number of parameters-rewritten or not- required for site navigation. 

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Basic SEO Tips & Tricks

Potential Penalty during Search Engine Optimization

·         The Google “Sandbox Effect”

·         The Expired Domain Penalty

·         Duplicate Contain Penalty

·         The Google Supplemental Index

Tips & Tricks for Success in SEO

SEO Resources & Tools

·         Web Analytics

1.      Google Analytics

2.      Click Tracks (http://www.clicktracks.com/)

3.      CoreMetrics (http://www.coremetrics.com/)

4.      HitTail (http://www.hittail.com)

·         Market Research

·         Yahoo Site Explorer

·         Alexa Ranking (http://www.alexa.com)

·         Google Trends (http://www.google.com/trends)

·         Researching Keywords

1.      Wordtracker (http://www.wordtracker.com)

2.      Keyword Discovery (http://www.keyworddiscovery.com)

3.      The Yahoo Search Marketing Keyword Tool (http://inventory.overture.com/)

·         Plugins Browser

1.      Search Status (Firefox) (http://www.quirk.biz/searchstatus/)

2.      SEO for Firefox (http://www.seobook.com/archives/001741.shtml)

3.      Web Developer Extension (http://www.chrispederick.com/work/webdeveloper/)

4.      RefControl (Firefox) (http://www.stardrifter.org/refcontrol)

5.      View HTTP Headers (IE)

·         Community Forum

1.      Digital Point Forum

2.      Cre8asiteforums

3.      Webmaster World Forums

4.      Search Engine Watch Forums

5.      Search Engine Roundable Forums

·         Search Engine Blogs & Resources

1.      SearchEngine Watch

2.      SEO Book

3.      Matt Cutt’s Blog

4.      Thread Watch

5.      SEO Black Hat

6.      Google Blog

7.      Google Blogoscoped

8.      Yahoo Search Blog

9.      Carsten Cumbrowski

10.  John Battelle

11.  Copyblogger 

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Study Materials For Students

Dear Visitors this page contains overall report, assignment, case study, workshop prepared by the student of Bsc (Hons) Computing from London Metropolitan University & IAcademy Singapore.

College Life

Courses:

1. Introduction To C-Programming
2. Web Page Designing 
3. Introduction To Java
4. Project Planning & Management
5. Professional Development for Computing
6. Software Engineering I & II
7. Object Oriented Analysis & Design
8. Computer System Technology
9. Computer Networks
10. Advanced System Analysis & Design
11. E-Business
12. Post Implementation Issue
13. Employment Skills for Computing
14. Current Development
15. Mathematics
16. Final Year Project
17. Advanced Database
18. Data Management & Database System
19. Communication Networks
20. Computer Introduction

London Metropolitan University 3rd Year 1st Semester

https://www.dropbox.com/sh/l75lth79x9qtefz/XYTfnh0E85

London Metropolitan University 3rd Year 2nd Semester

https://www.dropbox.com/sh/77n170gvth6vf04/Wss9TdykSD

London Metropolitan University 2nd Year First & Second Semester

https://www.dropbox.com/sh/8lv9bkg9z7xp9n0/r2Qfqp0NbH

Informatics Academy First Year First, Second & Third Semester

https://www.dropbox.com/sh/qhq6l5antbkn1i5/uVrWndl81F

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Search Engine and People Interaction

Making an online marketing plan with SEO, directly suggest making a quick research on the intended audience in their intended environment. Make a consideration of the different approach taken by the audience in order to fulfil their needs. Based on your business or your client business environment try focusing on their actual requirement and compare it to your business functions and sort out some point that need some level of consideration. From which your business keywords or your targeted keywords can be generated.

Search Engine & People Interaction

            Furthermore, people interact with search engine to solve their query for education, health, science and technology, entertainment; business, sports, news, jobs opportunity etc. The basic ways of using the search engine are mentioned below:

1.      Generate the need for the answers

2.      Convert the need into the executable search query.

3.      Place the query into the search engine like Google, Bing etc.

4.      View the result for the proper match

5.      Navigate or click the proper expected result

6.      Review the link in order to get answer

7.      If solution not available in that link or solution not found condition, return back to the previous search result home page

8.      Navigate the next proper result or

9.      Perform the new search with the updated keywords and the query and repeat the above mentioned point again and again

            Hence, Search engine optimization directly contributes your business promotion online because the possibility is high on the targeted keywords from your website which the customer may navigate through search engine. SEO make your site friendly with the search engine directory. And in case of the targeted keywords searched by the customer the search engine promote your website to the customer browser in the proper rank with other competitors’ website link. Hence be focused on the Search Engine Optimization.

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What SEO Offer For Your Business

1.      Sell more product for your business:

            In the todays technological business environment markets are directly converting into the online markets through e-commerce and online sales opportunity. Nowadays, sales are made through online and researched online and learned online.

Your Business Partner

            Approximately, $300 billion was spent over the internet online selling and buying of product online in the year of 2012 (Source: BBC/Business). Most of these selling and buying are possible through the search engine optimization.

2.      Make your business view by more audience through SEO:

            If your business needs promotion in the field of the online marketing or you want affiliated marketing or you want your business history reviewed by the people on the internet then apply search engine optimization to your business website.

3.      Maintain your business with SEO:

            Business environment in 21 century is quite critical these moment on the internet. Search engine optimization can help your business to get extra sales, promotion and customer interaction & feedback in order to add value on your business survival.

4.      Make money with SEO:

            Learn SEO as a new set of skills to your profession in order to increase the gateway for you and your deserving staff revenue source in the markets of competition and get yourself promotion.

5.      Run your own business through SEO:

            During the establishment of your own business model search engine optimization help to get the required list of the potential customer environment as well as the virtual segment of the potential competitors to your business. Hence, SEO provides the productive information in the early phase of the new business and also in the later it directly helps to get benefits to reach the national & international customer directly in a short period of time. 

6.      Increase more offline product selling through SEO.

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A Beginner's Guide To Blogger

Take Benefits

Download Here
Direct Link: https://docs.google.com/file/d/0B5fLSNid4pspWkdhVGRxa3VsM1k/edit

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Invisible On-Page Factors for SEO

Invisible factors are those factors in search engine optimization which are invisible throughout the website to the visitors or the normal users. But it contains some commercial importance to the online marketing personnel through search engine optimization. Search engine algorithm read such type of invisible text in order to generate the website rank including the others on page factors.

Normally the important Invisible On-Page Factors are:

1.      Meta Description: The importance of Meta Description is more critical in calculating the rank because search engine include it in the SERPs. It is not so important in the search engine though it may improve CTR. In other word Meta tag generally provides an idea about the website to the different search engine in the internet. These are considering as important because search engine like Google might use them as snippets for the page you upload in the internet. Snippets and Open Directory Project uses the Meta Description from your website in their list.

Examples:

Figure: Meta Description Examples

2.      Meta  Keywords: Keywords are the targeted words from the website content which the visitors try to search in the internet. It is completely invisible to the normal users. It is easy to manipulate keywords as well as their misspelling in the Meta Keywords Tags but in the commercial operational environment it is not so important.

Examples:

Figure: Meta Keywords Examples

                                   

3.      Alt & Title Attributes: Normally these tags are not so important in ranking factors but they are invisible and useful in hyperlink images. It is widely used by the developers and search engine expert in order to get the benefits of the accessibility and usability in general. Placing keywords in the alt section of the image category directly help is the ranking process during the search query of images in the internet. Normally the title tag displays the title of the targeted portion of the website.

Examples:

Figure: Alt & Title Tag Examples

4.      Consideration of Structure: In search engine algorithms the block-level elements play the major role in degrading the page rank if not handle with care.

Examples:

Never follow these structures

Figure: Consideration Structure Not to Follow

                  

Apart from these invisible factors there we can find many more invisible on page factors in the search engine optimization. They are listed below:

·         Time-Based Factors

·         Site & Page Age

·         Link Age

·         Domain Length (Registration)

        

For More Details Download the study guide by Anit Thapaliya

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